" ...the site did not require a significant redesign. A large part of this project was understanding what should not change as much as what should. "
Project Background: Designers were randomly grouped. Solutions were presented to a panel of industry professionals. My team was awarded 1st place out of 27 teams. Timeline: 5 weeks
Overview
Process ❖User Research ❖Define problem ❖Ideation ❖Final submission
My key contributions ❖UX Research lead ❖UX Design ❖Project Management
Team ❖Four designers
Tools used ❖Figma ❖Google Drive ❖Mural ❖Calendly
The Problem
Adult e-learners struggle to meet their educational goals due to heavy time constraints (work/family life) and overwhelming edu platform experiences.
Our Solution
I created and led mixed-methods research (user interviews and usability testing) to quickly identify adult e-learner needs and pain points. The data led to the following three high-impact solutions:
(1) Redesign key features that power users enjoy, but most users forget, or are unaware of via layout and microcopy. (2) Reduced cognitive overload by reorganizing information architecture and visual spacing. (3) Implemented accessibility standards that support the current design structure and aligns with WCAG and Material Design.
Key Research Insights
- Course decisions are strongly driven by price, reviews, thumbnail, and teacher info. - Users don't complete courses due to little motivation and distractions while taking a course. - Users felt immediately overwhelmed by the landing page (whether they're looking to continue a course or want to find a new course).
Redesign Highlights
❖ Search bar: Centered for prominence; added speech-to-text. ❖ Navigation: Streamlined IA; removed low-use items. ❖ Visuals: Replaced abstract images with productivity-focused images.
❖ “My Learning” section: 1. Added thumbnails and numeric completion tracking. 2. Highlighted section with bold CTA styling. 3. Updated important links into button to increased visibility and click rates.
Business challenge and Strategy
Redesigning a familiar platform requires balancing improvements with preserving key elements to maintain a seamless user experience. Without direct client input, I analyzed brand tone and user behavior to define product-aligned goals and guide strategic design decisions.
Designs
LoFi: Click here to see a LoFi iteration of the homepage I created.
HiFi, Navigation bar: Click here to view the final navigation bar design I created in collaboration with one other designer.
HiFi, Hero image: Click here to view the Hero image final design I created in collaboration with one other designer.
Complete redesign:
A special thank you
I had a great time working with the team to discover, and solve problems. A special thank you to the team at IterateUX.
