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Alicia Marisal
UX Researcher
Professional Summary

I’m a UX Researcher focused on leveraging data-driven insights to craft intuitive, user-centered product experiences. With experience across SaaS, gaming, and web platforms, I specialize in mixed-method research that drives growth, simplifies decision-making, and empowers cross-functional teams to deliver solutions that are user-centered, while focused on company goals.


Summary of Qualifications

UX Research
Mixed-method research, user interviews, surveys, usability testing, focus groups, concept testing, behavioral analysis, journey mapping

UX/UI Design
Wireframing, prototyping, design systems, interaction design, information architecture

Cross-Functional Collaboration
Workshops, design sprints, cross-functional collaboration, stakeholder alignment, roadmapping, design critiques

Tools and Technologies
Figma, Miro, HTML, CSS, SQL, JavaScript, VR, AR, Jira, Asana, Airtable, Confluence


Experience
UX Researcher, Product and Programs, 10/2023 -Present
IterateUX: An inclusive, global community-based non-profit organization of designers training designers.

I partner with fellow UX leaders to uncover user needs for creating and growing programs, workshops, and events.

❖ Lead mixed-method research (interviews, surveys, usability tests) to guide strategy and product growth across 4 key programs.
❖ Facilitate cross-functional collaboration with product, design, and engineering teams to translate user insights into roadmap decisions.
❖ Co-led ideation and design workshops for 5 products, aligning user needs with program and business goals.
❖ Increased community engagement by 30% through data-driven event design and partnership development.

UX Researcher | UX Designer, 03/2020 – 06/2023
Made in Brooklyn Games: An indie studio specializing in web design and immersive experiences (VR, AR, XR).

Lead UX Design and Research for websites, games, and immersive projects, tying business goals to user needs.

Owned end-to-end UX research and design for small business web platforms, immersive media, and VR/AR experiences.
Conducted discovery research, behavioral analysis, and usability testing to inform product strategy and prioritize features.
Increased user engagement by 30–50% through iterative prototyping and continuous feedback loops.
Led cross-functional teams in delivering prototypes, design systems, and user-driven improvements, supporting iterative development cycles.

Senior Technical Solutions | Jr. UX Designer,  03/2017 – 01/2022
Chartbeat: The SaaS platform for publishers, empowering media companies to build audience loyalty through data.

Jr. UX Designer on cross-functional SaaS products, resulting in published product improvements.

Conducted qualitative and quantitative research (user interviews, usability testing, A/B testing) to drive product improvements in B2B SaaS tools.
Supported iterative product development in a fast-paced, agile environment, balancing business priorities with user needs.
Led stakeholder presentations and design feedback sessions, translating internal insights and feedback into actionable and goal-driven iteration cycles.
Partnered with PMs and devs to redesign API-forward products, improving usability, value, and user satisfaction.


Accolades

❖ Awarded first place, out of 27 participating teams, in a public Design Challenge hosted by IterateUX.
❖ Lead UX for Don't Look Away VR, which has over 250K downloads.
❖ Selected as ambassador for The Flatiron School, Framework, Chartbeat, Made in Brooklyn games, IterateUX, and others.


Education

SUNY Oswego: B.A. in Linguistics with minors in Psychology and Music
The Flatiron School: iOS development bootcamp 
Framework: Web development bootcamp
The Designership: UI Design course

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