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Alicia Marisal
UX Researcher
Professional Summary

I’m a UX Researcher dedicated to leveraging data-driven insights to craft intuitive, user-centered product experiences. With expertise in B2B and SaaS environments, I excel at guiding teams through research processes to align user needs with business goals. I’m known for fostering collaboration, empowering cross-functional teams, and driving innovation to create meaningful, lasting impact.


Summary of Qualifications


❖ Lead user research projects from incubation to release
❖ Authoring and conducting user studies (Qualitative, quantitative, mixed methods)
❖ Expert collaborator, cross-team mediator,  presentations, team feedback
❖ Skilled at translating data to actionable insights
❖Develop research plans per business needs

❖ Javascript, HTML, CSS, Python, SQL
❖ Figma / Sketch
❖ Jira / Confluence
❖ Asana
❖ Git


Experience
UX Researcher | Program Coordinator, 10/2023 -Present
IterateUX:An inclusive, global community-based non-profit organization of designers training designers.

I partner with fellow UX leaders to uncover user needs for creating and growing programs, workshops, and events.

Designed and led qualitative and quantitative work identifying user pain points and needs, driving design decisions for 4 key products.
Founding member of cross-functional design sessions which shaped 5 products, aligning team goals to user needs.
Guided cross-functional meetings improving communication between teams and ensuring priority alignment.
Recruit and onboarding new speakers, fostering partnerships to increase events and user participation by 30%.

UX Designer | UX Researcher | FE Developer, 03/2020 – 06/2023
Made in Brooklyn Games: An indie studio specializing in web design and immersive experiences (VR, AR, XR).

Lead UX Design and Research for websites, games, and immersive projects; tying business goals to user needs.

❖ Increased user engagement by 30-50% through data-driven prototyping, user testing, and iterative redesigns fueled by user feedback.
❖ Owned end-to-end research and design processes: discovery, behavioral analysis, interviews, prototyping, and user testing, resulting in a streamlined product roadmap and clear milestones.
❖ Managed cross-functional teams (designers, engineers, PMs) to deliver website and immersive project prototypes, feature roadmaps, and clear developer hand-offs.
❖ Developed design systems and created wireframes and prototypes, leading to a more organized design process and efficient feature development.

Senior Technical Solutions | Jr. UX Designer,  03/2017 – 01/2022
Chartbeat:The SaaS platform for publishers, empowering media companies to build audience loyalty through data.

Jr. UX Designer on cross-functional SaaS products, resulting in published product improvements.

❖ Led both quantitative and qualitative research (user interviews, usability testing, A/B testing), driving product improvements and new feature designs.
❖ Led design presentations and feedback sessions for stakeholders and cross-functional teams mid-sprint, ensuring user-centric solutions were implemented.
❖ Owned technical and research user sessions, achieving a consistent 100% satisfaction score in feedback surveys.
❖ Partnered with engineers and PMs to lead the redesign of API-forward SaaS products, improving usability and user satisfaction.


Accolades

❖ Awarded first place, out of 27 participating teams, in a public Design Challenge hosted by IterateUX.
❖ Lead UX for Don't Look Away VR, which has over 250K downloads.
❖ Selected as ambassador for The Flatiron School, Framework, Chartbeat, Made in Brooklyn games, IterateUX, and others.


Education

SUNY Oswego: B.A. in Linguistics with minors in Psychology and Music
The Flatiron School: iOS development bootcamp 
Framework: Web development bootcamp
The Designership: UI Design course

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