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Alicia Marisal
UX Designer | UX Researcher
Professional Summary

End-to-end UX Designer skilled in client services, team leadership, and B2B/B2C/SaaS technologies. Collaborative and goal-oriented, I leverage data-driven strategies and gamification to craft engaging product experiences. I’m known for empowering teams, fostering innovation, and driving actionable growth opportunities.


Summary of Qualifications

❖Experience with B2B, B2C, and SaaS
❖ Figma, Sketch, Unity, Jira, Confluence, Asana, GA, Git
❖ Javascript, HTML, CSS, Python, SQL
❖ Qualitative, quantitative and mixed methodology research

❖ Expert verbal, written and interpersonal communication
❖ Lead user research projects from incubation to release
❖ Expert collaborator, cross-team mediator,  presentations, team feedback
❖ Expert in translating data to actionable insights


Experience
UX Researcher | Program Coordinator, 10/2023 -Present
IterateUX:An inclusive, global community-based non-profit organization of designers training designers.

Assigned to a team of 4 designers. My team was awarded 1st place of 27 teams, judged by experts in UX Design.

Design and conduct qualitative research to understand user needs and challenges for 3 key products. 
❖ Founding member of cross-functional projects, growing 5 community-based products based on company goals.
❖ Recruitment of new members and speakers to foster fruitful partnerships, design workshops and events.
❖ Guide of cross-functional meetings for problem-solving sessions and increase communication between teams.
❖ In-house expert of community and internal teams, lending insights to improve core user experiences.

UX Designer | UX Researcher | FE Developer, 03/2020 – 06/2023
Made in Brooklyn Games: An indie studio specializing in web design and immersive experiences (VR, AR, XR).

UX Design and Research for responsive web, game, and immersive projects, tying business goals to user needs.

❖ Clarified intersections of business and user goals, established product strategy and improved user satisfaction.
❖ 30 - 50% increase in user engagement via prototyping, redesign, and user testing guided by UX Research.
❖ Owned end-to-end research and design processes: discovery, behavior, interview, prototype, redesign, and user testing, resulting in a streamlined product roadmap, measurable milestones and data-driven product goals.
❖ Managed and prioritized bugs, desired features, and research needs for websites and immersive experiences, creating effective next steps, establishing MVPs, product roadmaps, and timelines across teams.
❖ Collaborated with designers, engineers, PMs, and stakeholders in an iterative process developing design systems, research, wireframes, LoFis/HiFis, resulting in clear developer hand-offs and roadmaps across projects.

Senior Technical Solutions | Jr. UX Designer,  03/2017 – 01/2022
Chartbeat:The SaaS platform for publishers; empowering media companies to build audience loyalty through data.

I took on Jr. Product Designer on cross-functional SaaS products, resulting in published product improvements, on top of normal duties.

❖ Partnered with devs and PMs on multiple API-forward SaaS products, leading to new features and redesigns.
❖ Collaborated cross-functionally to efficiently prioritize bugs, product pain points, and desired features.
❖ Hosted daily technical/educational client video calls with a consistent 100% personal satisfaction score.
❖ Led quantitative and qualitative research such as user interviews, usability testing, A/B testing, information architecture, user personas, user journey mapping, sitemaps, wireframing, and prototyping.


Accolades

❖ Awarded first place, out of 27 participating teams, in a public Design Challenge hosted by IterateUX.
❖ Lead UX for Don't Look Away VR, which has over 250K downloads.
❖ Selected as ambassador for The Flatiron School, Framework, Chartbeat, Made in Brooklyn games, IterateUX, and others.


Education

SUNY Oswego: B.A. in Linguistics with minors in Psychology and Music
The Flatiron School: iOS development bootcamp 
Framework: Web development bootcamp
The Designership: UI Design course

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