Download  PDF
Alicia Marisal
UX Researcher
Professional Summary

Mixed-methods UX Researcher with wide experience delivering end-to-end research for SaaS, gaming, and nonprofit organizations. Specializes in translating complex user needs into clear product direction through cross-functional collaboration. Technical fluency in SQL, HTML/CSS, and JavaScript enables deeper engagement with developer-facing and API-driven products.


Core Competencies

UX Research
Mixed-method research, user interviews, surveys, usability testing, focus groups, concept testing, behavioral analysis, journey mapping

Insight and Strategy Delivery
Research synthesis, insight frameworks, executive-ready reporting, stakeholder storytelling, opportunity mapping, research roadmaps

Cross-Functional Collaboration
Workshops, design sprints, cross-functional collaboration, stakeholder alignment, roadmapping, design critiques

Tools and Technologies
Figma, Miro, HTML, CSS, SQL, JavaScript, VR, AR, Jira, Asana, Airtable, Confluence


Experience
UX Researcher & Product and Programs Research Lead, 10/2023 -Present
IterateUX: An inclusive, global community-based non-profit organization of designers training designers.

I partner with UX leaders to uncover user needs for creating and growing programs, workshops, and events.

❖Designed and led qualitative and quantitative UX research, driving design decisions for 4 key products.
❖Founding member of cross-functional design sessions, aligning team goals to users of diverse geographic regions.
❖Guided cross-functional meetings, improving communication between teams and ensuring priority alignment.
❖Recruit and onboard new speakers, fostering partnerships to increase events and user participation by 35%.

UX Researcher | UX Designer, 03/2021 – 09/2023
Made in Brooklyn Games: An indie studio specializing in small business website design and immersive experiences (VR, AR).

Lead UX Research and Design for websites, games, and immersive projects, tying business goals to user needs.

Owned the full research lifecycle: discovery, recruitment, fieldwork, synthesis, reporting, and design translation, resulting in a streamlined product roadmap and clear milestones.
Increased user engagement by 40% through data-driven prototyping, user testing, and iterative redesigns fueled by user feedback.
Managed cross-functional teams (designers, engineers, PMs) to deliver website and immersive project prototypes, feature roadmaps, and clear developer hand-offs.
Developed scalable research and design systems to support efficient, repeatable project delivery.

Senior Technical Solutions Engineer — UX Research & Design,  03/2017 – 01/2022
Chartbeat: The SaaS platform for publishers, empowering media companies to build audience loyalty through data.

UX and Sr. Solution lead on cross-functional SaaS products, resulting in published product improvements.

❖Conducted qualitative and quantitative research on API-driven SaaS products with developer and technical publisher users.
❖Supported international research initiatives by facilitating interviews and usability testing with distributed users.
❖Owned technical and research user sessions, achieving a consistent 100% satisfaction score in feedback surveys.
❖Partnered with engineers and PMs to lead the redesign of API-forward SaaS products, improving usability and user satisfaction.


Accolades

❖ Awarded first place, out of 27 participating teams, in a public Design Challenge hosted by IterateUX.
❖ Lead UX for Don't Look Away VR, which has over 250K downloads.
❖ Selected as ambassador for The Flatiron School, Framework, Chartbeat, Made in Brooklyn games, IterateUX, and others.


Education

SUNY Oswego: B.A. in Linguistics with minors in Psychology and Music
The Flatiron School: iOS development bootcamp 
Framework: Web development bootcamp
The Designership: UI Design course

Download PDF