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Alicia Marisal
UX Researcher | UX Designer
Professional Summary

End-to-end UX Designer skilled in client services, team leadership, and B2B/B2C/SaaS technologies. Collaborative and goal-oriented, I leverage data-driven strategies and gamification to craft engaging product experiences. I’m known for empowering teams, fostering innovation, and driving actionable growth opportunities.


Summary of Qualifications


❖ Lead user research projects from incubation to release
❖ Authoring and conducting user studies (Qualitative, quantitative, mixed methods)
❖ Expert collaborator, cross-team mediator,  presentations, team feedback
❖ Skilled at translating data to actionable insights
❖Develop research plans per business needs

❖ Javascript, HTML, CSS, Python, SQL
❖ Figma / Sketch
❖ Jira / Confluence
❖ Asana
❖ Git


Experience
UX Researcher | Program Coordinator, 10/2023 -Present
IterateUX:An inclusive, global community-based non-profit organization of designers training designers.

I partner with fellow UX leaders to uncover user needs for creating and growing programs, workshops, and events.

Designed and conducted qualitative and quantitative studies of user needs and challenges for 4 key products.
Founding member of cross-functional projects, growing 5 community-based products based on company goals.
Guide of cross-functional meetings for problem-solving sessions and increase communication between teams.
In-house user expert for stakeholders and internal teams, lending insights to improve core user experiences.
Recruitment of new speakers and leaders to foster fruitful partnerships, workshops, and events.

UX Designer | UX Researcher | FE Developer, 03/2020 – 06/2023
Made in Brooklyn Games: An indie studio specializing in web design and immersive experiences (VR, AR, XR).

Lead UX Design and Research for websites, games, and immersive projects; tying business goals to user needs.

❖ Clarified intersections of business and user goals, established product strategy and user satisfaction goals.
❖ 30 - 50% increase in user engagement via prototyping, redesign, and user testing guided by UX Research.
❖ Owned end-to-end research and design processes: discovery, behavior, interview, prototype, redesign, and user testing, resulting in a streamlined product roadmap, measurable milestones and data-driven product goals.
❖ Managed and prioritized bugs, desired features, and research needs for websites and immersive experiences, creating effective next steps, establishing MVPs, product roadmaps, and timelines across teams.
❖ Collaborated with designers, engineers, PMs, and stakeholders while developing design systems, wireframes, prototypes, LoFis, and HiFis, resulting in organized roadmapping across projects and clear developer hand-offs.

Senior Technical Solutions | Jr. UX Designer,  03/2017 – 01/2022
Chartbeat:The SaaS platform for publishers; empowering media companies to build audience loyalty through data.

Jr. UX Designer on cross-functional SaaS products, resulting in published product improvements.

❖ Led quantitative and qualitative research such as user interviews, usability testing, A/B testing, information architecture, user personas, user journey mapping, sitemaps, wireframing, and prototyping.
❖ Led design presentations and feedback sessions for stakeholders and cross-functional teams mid-sprint.
❖ Hosted technical, educational, and research calls with users, achieving a consistent 100% satisfaction score.
❖ Partnered with engineers and PMs on API-forward SaaS products, leading to new features and redesigns.
❖ Collaborated cross-functionally to efficiently prioritize bugs, product pain points, and desired features.


Accolades

❖ Awarded first place, out of 27 participating teams, in a public Design Challenge hosted by IterateUX.
❖ Lead UX for Don't Look Away VR, which has over 250K downloads.
❖ Selected as ambassador for The Flatiron School, Framework, Chartbeat, Made in Brooklyn games, IterateUX, and others.


Education

SUNY Oswego: B.A. in Linguistics with minors in Psychology and Music
The Flatiron School: iOS development bootcamp 
Framework: Web development bootcamp
The Designership: UI Design course

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