Alicia Marisal — UX Researcher | Mixed Methods

CareIQ app splash screen — mobile health navigation app

Trust by Design: an AI-powered Symptom Checker

User ResearchAI DesignPrototyping

Key outcome:
Designed end-to-end mobile app for an AI-powered symptom checker and health navigation assistant.

An image from the Defenders of the Multiverse project.

Solving the Drop-Off Problem in Multiplayer VR

Generative Research
Mixed Methods Iterative Testing
Interaction Design

Key outcome:
Research-driven redesign improved world completion rate from 13% to 69% across two iterative test phases.

Edu Redesign case study — research-driven e-learning interface preview

Clearing the Clutter: Research for Overwhelmed E-Learners

Usability Testing Mixed Methods Product Design

Key outcome:
Without direct client input, research defined the product-aligned strategy — balancing user needs with brand continuity to guide a 5-week redesign sprint.

Photo taken in the project - the playground level.

Designing for Discovery in a VR Gaming World

Evaluative Research Mixed Methods Competitive Analysis Interaction Design

Key outcome:
90% of users discovered the key puzzle after research-driven interaction redesign — up from near 0%.

More about me...

Projects and a resume can tell a lot about a person but isn't a full picture. Below are additional details about me.

What makes me a great team member

❖ Excellent verbal, written, and interpersonal communication.
❖ Work experience in multiple areas in tech, making me an excellent cross-functional collaborator.
❖ I have a flexible work process and work comfortably with constraints; I view constraints as an opportunity for creativity.
❖ I'm experienced in working closely with PMs, stakeholders, and engineers.

Additional skills I bring to a team

❖ Research: Mixed-methods, evaluative, generative, usability testing, surveys, interviews
❖ Collaboration: 7+ years embedded with PMs, engineers, and stakeholders across B2B, B2C, SaaS, and VR
❖ Technical: Front-end development, prototyping, interaction design

Testimonials

Alicia played a pivotal role in our Metaverse World projects, bringing a deep understanding of user behavior, complex interactions, and expansive digital environments. Her skills shine in across small and large-scale work, from local artist websites to projects with industry giants like Meta — translating a client's needs into tangible solutions. Her research-driven approach ensured that our digital solutions were both innovative and user-centric. She hits the ground running and is highly collaborative, organized, and a natural leader. A gem in the world of tech and user-centered design.
‍-Hessvacio Hassan, MiBKG Director & Founder

I cannot recommend Alicia enough. She is thoughtful, curious, and easy to work with — an integral part of our team who advocated for both the user and for quality research. Even through long hours, she showed up with a positive approach and ambitious goals, making it easy to get things done.-Liz Hamm, UX Designer

Alicia leads with empathy and a customer-first mindset. She supported my team's user interview sessions and gave invaluable perspective — every time I needed peer feedback through a customer lens, I knew I could count on her. We even co-founded an internal job-shadowing program. She's a true culture powerhouse who brings out the best in everyone around her.-Jess Phoa, Postscript Sr. Product Designer ‍

Alicia embodies a customer-first mindset and unwavering dedication to create exceptional user experiences. Her ability to empathize and translate feedback into actionable insights was nothing short of impressive. She went above and beyond with executives and client-side leaders to ensure each interaction left a lasting positive impression. Her ability to deeply understand and mindfully address customers’ motivations is a tremendous asset in creating products and services that resonate and delight.-Nicolette Oñate, Chartbeat Sr. Marketing Designer

I’ve had the pleasure of working alongside Alicia for many years on several projects with Made in Brooklyn Games. More recently, we worked closely on the development of a website for Xantara, my webcomic. Alicia played an instrumental role in taking a vague vision and turning it into a functional and visually stunning website. Beyond her technical skills, Alicia is a genuinely kind and hardworking individual. She consistently went above and beyond, always striving to create amazing user-friendly experiences. Her clear communication and work ethic made her an invaluable team member. Alicia’s unique combination of design and development expertise, along with her user-first and product mindset, will undoubtedly be an asset to any team.-Olga Andreyeva, Illustrator and Designer

Hi I'm Alicia

I turn user behavior into decisions teams can act on.

More about me...

Testimonials

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