Alicia Marisal — UX Researcher | Mixed Methods

Photo taken in the project - the playground level.

Evaluating Spatial UX in a VR Gaming Environment

Evaluative Mixed Methods Competative Analysis Interaction Design

Key outcome:
90% of users discovered the key puzzle after research-driven interaction redesign — up from near 0%.

Redesigning an Edu Site Around Student Mental Models

Usabillity Testing Mixed Methods Product Design

Key outcome:
Without direct client input, research defined the product-aligned strategy — balancing user needs with brand continuity to guide a 5-week redesign sprint.

An image from the Defenders of the Multiverse project.

Mixed-Methods Research for Multiplayer VR

Generative Research
Mixed Methods Iterative Testing
Interaction Design

Key outcome:
Research-driven redesign improved world completion rate from 13% to 69% across two iterative test phases.

More about me...

Projects and a resume can tell a lot about a person but isn't a full picture. Below are additional details about me.

What makes me a great team member

❖ Excellent verbal, written, and interpersonal communication.
❖ Work experience in multiple areas in tech, making me an excellent cross-functional collaborator.
❖ I have a flexible work process and work comfortably with constraints; I view constraints as an opportunity for creativity.
❖ I'm experienced in working closely with PMs, stakeholders, and engineers.

Additional skills I bring to a team

❖ Research: Mixed-methods, evaluative, generative, usability testing, surveys, interviews
❖ Collaboration: 7+ years embedded with PMs, engineers, and stakeholders across B2B, B2C, and SaaS
❖ Technical: Front-end development, prototyping, interaction design

Testimonials

Alicia played a pivotal role in our Metaverse World projects. These larger contracts presented unique challenges, demanding a deeper understanding of user behaviors, complex interactions, and expansive digital environments. Her ability to jump into new endeavors and hit the ground running speaks volumes of her professionalism, skill, and expertise. Her research-driven approach ensured that our digital solutions were both innovative and user-centric.
-Hessvacio Hassan, MiBKG Director & Founder

I cannot recommend Alicia enough as a valuable member. She is thoughtful, curious, and easy to work with. Alicia's dedication to the project was evident and she was an integral part of our team, advocating for both the user and for the importance of quality user research. Even with long hours of work, she always showing up with a positive approach and ambitious goals. Her attitude and dedication to the work made it easy to get things done without it feeling insurmountable.-Liz Hamm, UX Designer

Alicia leads with empathy and embodies a customer-first mindset. She eagerly supported my team’s user interview sessions and provided invaluable perspective. Every time I needed peer feedback through a customer lens, I knew I could count on her. The two of us also co-founded an internal job shadowing program that facilitated connection and relationships amongst employees. She is a true culture powerhouse! Alicia brings out the best in everyone around her 🌱-Jess Phoa, Postscript Sr. Product Designer ‍

She brings a positive attitude and her enthusiasm is infectious. She is adept at giving and receiving feedback, iterating on her designs, and working in tandem with cross-functional teams to ensure the best outcome for the project at hand. In a rapidly evolving field like ours, adaptability, foresight, and creativity are crucial. Alicia exemplifies all these traits and more. She is a gem in the world of tech and user-centered design.
-Hessvacio Hassan, MiBKG Director & Founder

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Alicia embodies a customer-first mindset and unwavering dedication to create exceptional user experiences. Her ability to empathize and translate feedback into actionable insights was nothing short of impressive. She went above and beyond to ensure each interaction left a lasting positive impression. Her ability to deeply understand and mindfully address customers’ motivations is a tremendous asset in creating products and services that resonate and delight.
-Nicolette Oñate, Chartbeat Sr. Marketing Designer
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Alicia's Technical Solutions Engineer background means that she has a comprehensive understanding of back end and front end of products, and her ability to work with and understand people mean she is well suited for her work as a UX Designer and Researcher. Her creative mindset means she is always learning, discovering new things, and coming up with creative solutions to complex problems. She will be a great asset to any team, and I look forward to seeing the successful products she continues to work on.-Liz Hamm, UX Design & Research

Alicia’s exceptional skills were evident in both small-scale and large-scale endeavors for industry giants such as Meta. Her work on client websites displayed keen attention to detail and her aptitude for creating user-friendly interfaces clearly enhance user experience. She possesses a unique ability to translate a client's vision into a tangible and functional design. Working on her own she’s communicative, detailed, and results-driven. Working alongside others Alicia is highly collaborative, organized, and clearly has a background in leadership.
-Hessvacio Hassan, MiBKG Director & Founder

I’ve had the pleasure of working alongside Alicia for many years on several projects with Made in Brooklyn Games. More recently, we worked closely on the development of a website for Xantara, my webcomic. Alicia played an instrumental role in taking a vague vision and turning it into a functional and visually stunning website. Beyond her technical skills, Alicia is a genuinely kind and hardworking individual. She consistently went above and beyond, always striving to create amazing user-friendly experiences. Her clear communication and dedication to our projects made her an invaluable team member. Alicia's unique combination of design and development expertise, along with her user-first mindset, will undoubtedly be an asset to any team. I highly recommend Alicia!
-Olga Andreyeva, Illustrator and Designer

Hi I'm Alicia

I turn user behavior into decisions teams can act on.

More about me...

Testimonials

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