Alicia Marisal — UX Researcher | Mixed Methods

CareIQ app splash screen — mobile health navigation app

Designing an AI Health Navigation App

User ResearchAI DesignPrototyping

Key outcome:
Designed end-to-end mobile experience for an AI-powered symptom checker and health navigation assistant.

An image from the Defenders of the Multiverse project.

Solving the Drop-Off Problem in Multiplayer VR

Generative Research
Mixed Methods Iterative Testing
Interaction Design

Key outcome:
Research-driven redesign improved world completion rate from 13% to 69% across two iterative test phases.

Edu Redesign case study — research-driven e-learning interface preview

Clearing the Clutter: Research for Overwhelmed E-Learners

Usability Testing Mixed Methods Product Design

Key outcome:
Without direct client input, research defined the product-aligned strategy — balancing user needs with brand continuity to guide a 5-week redesign sprint.

Photo taken in the project - the playground level.

Designing for Discovery in a VR Gaming World

Evaluative Research Mixed Methods Competitive Analysis Interaction Design

Key outcome:
90% of users discovered the key puzzle after research-driven interaction redesign — up from near 0%.

More about me...

Projects and a resume can tell a lot about a person but isn't a full picture. Below are additional details about me.

What makes me a great team member

❖ Excellent verbal, written, and interpersonal communication.
❖ Work experience in multiple areas in tech, making me an excellent cross-functional collaborator.
❖ I have a flexible work process and work comfortably with constraints; I view constraints as an opportunity for creativity.
❖ I'm experienced in working closely with PMs, stakeholders, and engineers.

Additional skills I bring to a team

❖ Research: Mixed-methods, evaluative, generative, usability testing, surveys, interviews
❖ Collaboration: 7+ years embedded with PMs, engineers, and stakeholders across B2B, B2C, and SaaS
❖ Technical: Front-end development, prototyping, interaction design

Testimonials

Alicia played a pivotal role in our Metaverse World projects, bringing a deep understanding of user behavior, complex interactions, and expansive digital environments. Her skills shine in across small and large-scale work, from local artist websites to projects with industry giants like Meta — translating a client's needs into tangible solutions. Her research-driven approach ensured that our digital solutions were both innovative and user-centric. She hits the ground running and is highly collaborative, organized, and a natural leader. A gem in the world of tech and user-centered design.
-Hessvacio Hassan, MiBKG Director & Founder

I cannot recommend Alicia enough. She is thoughtful, curious, and easy to work with — an integral part of our team who advocated for both the user and for quality research. Even through long hours, she showed up with a positive approach and ambitious goals, making it easy to get things done.-Liz Hamm, UX Designer

Alicia leads with empathy and a customer-first mindset. She supported my team's user interview sessions and gave invaluable perspective — every time I needed peer feedback through a customer lens, I knew I could count on her. We even co-founded an internal job-shadowing program. She's a true culture powerhouse who brings out the best in everyone around her.-Jess Phoa, Postscript Sr. Product Designer ‍

Hi I'm Alicia

I turn user behavior into decisions teams can act on.

More about me...

Testimonials

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