Hi I'm Alicia, a data-driven UX Researcher


I entered the field of UX for the human-centered process and collaborative nature of the work; reach out for any inquiries, collaboration opportunities, or a chat.  I'm always looking to connect.

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Educational Website Redesign, Design Project (web)
UX Design and Research in a short project hosted by IterateUX, judged by experts — awarded 1st place of 27 teams.
Photo taken in the project - the playground level.
VR Interaction Design, Horizon Worlds (Meta)
UX Research and UX Design to increase player time and puzzle discovery. Also served as a 3D modeler, world tester, and optimization developer.
An image from the Defenders of the Multiverse project.
VR Engagement Design, Horizon Worlds (Meta)
UX Research and UX Design to maintain player engagement and world replay-ability. Also served as a 3D modeler,  world tester, and optimization developer.

Testimonials

Alicia played a pivotal role in our Metaverse World projects. These larger contracts presented unique challenges, demanding a deeper understanding of user behaviors, complex interactions, and expansive digital environments. Her ability to jump into new endeavors and hit the ground running speaks volumes of her professionalism, skill, and expertise.  Her research-driven approach ensured that our digital solutions were both innovative and user-centric.
-Hessvacio Hassan, MiBKG Director & Founder
I cannot recommend Alicia enough as a valuable member. She is thoughtful, curious, and easy to work with. Alicia's dedication to the project was evident and she was an integral part of our team, advocating for both the user and for the importance of quality user research. Even with long hours of work, she  always showing up with a positive approach and ambitious goals. Her attitude and dedication to the work made it easy to get things done without it feeling insurmountable.-Liz Hamm, UX Designer
Alicia leads with empathy and embodies a customer-first mindset. She eagerly supported my team’s user interview sessions and provided invaluable perspective. Every time I needed peer feedback through a customer lens, I knew I could count on her. The two of us also co-founded an internal job shadowing program that facilitated connection and relationships amongst employees. She is a true culture powerhouse! Alicia brings out the best in everyone around her 🌱-Jess Phoa, Postscript Sr. Product Designer
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More about me...

Projects and a resume can tell a lot about a person but isn't a full picture. Below are additional details about me.

What makes me a great team member
❖ Excellent verbal, written, and interpersonal communication.
❖ Work experience in a multiple areas in tech, making me an excellent cross-functional collaborator.
❖ I have a flexible work process and work comfortably with constraints; I view constraints as an opportunity for creativity.
❖ I'm experienced in working closely with PMs, stakeholders, and engineers.
Additional skills I bring to a team
❖ 7 years working with developers, designers, product managers, and stakeholders.
❖ 10 years of experience of teaching and training others.
❖ 12 years of client services experience.
❖ Experience with B2B, B2C, and SaaS products.
❖ Qualitative, quantitative & mixed methodology research.
❖ Front-end developer experience.
❖ Product Management experience.
❖ User Research experience.
❖ Client training experience.

Want to get in touch?

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